YEAR2018PROJECTBest Buy Audiofest scope OF WORKPrint, Program, PackagingArt Director: Malisa Kuch Copy: Rory Carroll Design: Andrew Lee Agency: Beyond SF
Audiofest is a weeklong event held at Best Buy promoting the sales of audio equipment and home entertainment systems. We were asked to create a package for RSAs (Retail Sales Associates) to increase product knowledge and advocacy for the Google Home Max. To get RSAs excited, we created fun learning material and incentives.