YEAR2019
PROJECTCheech’s Private Stashscope OF WORKIllustration, Lettering, Packaging
Client: Cheech’s Private Stash
Illustration/Design: Andrew LeeHad the opportunity to work with Jasmine Marin of Cheech’s Private Stash to imagine an upcoming line of cannabis products. With an upcoming series of vapes and gummies, I was asked to create an identity that gave these products a personality on the market shelf and a nod to LA’s landscape of hand-lettered, storefront signs.
LOGOTYPEHand-drawn, cursive treatment of Cheech’s Private Stash visual identity.
MOTTO TREATMENTBrand promise and motto for Cheech’s Private Stash products using chisel-tip marker. Emulating the hand-painted signs that adorn community stores throughout Los Angeles.
PACKAGINGUsing the brand’s color palette, soft gradients were made to create an association with the various products. Each flavor logo was done by hand and colored digitally.