YEAR2025
PROJECTMy Dearest Friends
scope OF WORKBranding, Print, Merch Design
Client: Sean Decker, Austin Saguibo
Design: Andrew LeeMy Dearest Friends is a lifestyle clothing brand built on officially-licensed NCAA athletic team marks. Drawing inspiration from each school’s unique history and tradition, I created a family of graphics expand from their available marks. From concept to execution, I worked across design systems, apparel graphics, and digital touchpoints to help elevate collegiate identity into everyday style.