YEAR2025
SCOPE OF WORKBranding, Merch
PROJECTMy Dearest Friends
Client: Sean Decker, Austin Saguibo
Design: Andrew LeeMy Dearest Friends is a lifestyle apparel brand built on officially-licensed NCAA team marks. Drawing from each school’s history, culture, and visual identity, I developed an expanded system of graphics that extended beyond existing marks. The brand launched in Utah with three regional schools: Brigham Young University, University of Utah, and Utah Valley University. From concept to execution, I worked across design systems, apparel graphics, and digital touchpoints to elevate collegiate identity into everyday lifestyle wear.