YEAR2021PROJECTPointCard™ Neon SF Campaignscope OF WORK Branding, Identity, OOH CampaignDesign: Andrew Lee, Georgia Hatchett Photography: Ron Ben Copy/Strategy: Sean Decker Following the success of the New York City campaign, San Francisco saw the introduction of PointCard™ Neon, which came in four different colorways. Allowing the design of the card to speak for itself, we created modular layouts that combined the cardholder experience paired with a close-up of the card. These billboards were placed in high-traffic locations throughout the Bay Area, from the Bay Bridge all the way down to Candlestick Park.