YEAR2021PROJECTPointCard™ NYC Campaignscope OF WORKBranding, Identity, OOH CampaignDesign: Andrew Lee, Georgia Hatchett Photography: Cam Östman Copy/Strategy: Sean Decker PointCard™ out-of-home campaign in NYC focused on raising brand awareness and showcasing its brand language in one of the busiest cities in the US. Leveraging the brand’s bold colors, dynamic lifestyle photography, and clean typography helped this campaign give fresh energy against the cityscape.
In addition to the busy streets, we took over one of the busiest MTA stations in Brooklyn: Bedford Ave. These units were particularly successful in part due to utilizing QR-activated landing pages for curious commuters.