YEAR2019
PROJECTRice Guys
scope OF WORKBranding, Illustration, Print
Art Direction: Ralph Hsiao, Andrew Marco
Design & Illustration: Andrew LeeAt the peak of COVID, Andrew Marco and Ralph Hsiao of RCTNGL embarked on creating a Filipino delivery/take-out concept revolving the rice bowl. The brand needed to reflect their personable and heart-filled mission along with a subtle nod to the city of Los Angeles. Inspired by the caricatures on the iconic Western Trucking Exchange logo found on mudflaps of trucks all across LA, Ralph and Andrew also wanted their logo to carry the same level of recognition and cultural lore.