Andrew Lee is an inter-disciplinary designer and artist focusing on building brands and experiences.
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YEAR2018PROJECTThink with Google Booklet
scope OF WORKPrint, Editorial
Program Strategy: Marcus Chairez
Research/Copy: Kathryn Lefroy
Art Direction/Design: Andrew Lee
Printer: HH Global
Agency: Beyond SF Using Google insight and research, Think With Google provides users with an invaluable resource to keep a pulse on things such as consumer behaviors, innovation trends, and data analysis in the marketing industry.

Working alongside a program strategist and copywriter, I was the sole designer overseeing the booklet from concept to production. This role involved designing a layout system that would work with the provided content, creating infographics that reflected key points and figures, and working with the print vendor to ensuring the proofs reproduced the Google Core Colors and photography correctly.

The final booklet was published and delivered in time for Think with Google’s activation at the 2018 International Consumer Electronics Show hosted in Las Vegas.


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